Consumers are bombarded with massive quantities of advertising and marketing, most of which they discount, little of which they trust. In this tangled mess, you must stand out as different and better. Establishing and continually increasing credibility is essential for financial advisors today.   Spring brings a magic all its own. The flower bulbs planted [...]

A goal without a plan is just a wish. And as financial planners, Garrett members know the value of planning. So why don’t more financial planners have written, viable marketing plans? Perhaps the task seems daunting or other priorities suck up all available time. But if you, dear reader, are one of the many financial [...]

There’s an art to using social media to build relationships and to amplify your voice. But tread carefully, friends; think twice before you hit “submit.”   Oh the chest thumping, the spamming, the obscenities, the mundaness now that anyone and everyone seems to have a voice on social media. Some days I skim my Twitter, [...]

I love talk radio and apparently a lot of other Americans do too. I recently attended the National Association of Broadcasters 2012 Radio Show and came away excited about the current state of radio as well as its future prospects. What struck me the most is the high level of trust that many regular talk [...]

Keeping your pipeline full is an art and a science, in-and-of itself. What can Garrett members do to prevent or work through “a dry spell”? Garrett’s marketing coach, Marie Swift, tells you what you should be doing now.   On the March Marketing Matters call, one of the things we discussed was how to avoid [...]