Category Archive: Marketing Minute

Marketing Minute – Extra Effort, Extraordinary Results!

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Exercise and fitness are extremely important parts of my life, and one gift that I received for the holidays is a FitBit, a bracelet that helps you track your daily activity, view trends and reach your fitness goals.   My FitBit keeps track of the time I spend walking, exercising or just sitting around, and …

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The Middle Market is Too Big

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When people ask about your ideal client do you reply with “The Middle Market?”  Or maybe you say, “People seeking hourly planning.”  That sounds like a target, doesn’t it?   Yes, the Middle Market is the overarching target – the niche – of the Garrett Planning Network, with its mission of making financial advice accessible.  …

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Speaking in Sound Bytes: 8 Tips to Help You Create a Winning Media Reply

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As a member of the Garrett Planning Network, you have the option to receive media inquiries – commonly called “press requests” – from real journalists who are working on a story and in need of sources. Responding quickly, in a compelling way, is essential if you want to stand out in the midst of other …

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Using Credibility Marketing to Enhance Your Reputation and Build Buzz

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Consumers are bombarded with massive quantities of advertising and marketing, most of which they discount, little of which they trust. In this tangled mess, you must stand out as different and better. Establishing and continually increasing credibility is essential for financial advisors today.   Spring brings a magic all its own. The flower bulbs planted …

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How to Get the Word Out and Grow Your Business in 2013

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A goal without a plan is just a wish. And as financial planners, Garrett members know the value of planning. So why don’t more financial planners have written, viable marketing plans? Perhaps the task seems daunting or other priorities suck up all available time. But if you, dear reader, are one of the many financial …

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Social Media Rules

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There’s an art to using social media to build relationships and to amplify your voice. But tread carefully, friends; think twice before you hit “submit.”   Oh the chest thumping, the spamming, the obscenities, the mundaness now that anyone and everyone seems to have a voice on social media. Some days I skim my Twitter, …

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