STAFF, COACHES, AND CONSULTANTS
SHERYL GARRETT, FOUNDER
Sheryl Garrett, founder of Garrett Planning Network, has been dubbed "The All-American Planner," because of her zealous mission to "help make competent, objective financial advice accessible to all people."
President Barak Obama recognized Sheryl during a 2015 speech.
She has been recognized six times by Investment Advisor magazine as "One of the Most Influential People in Financial Planning." The first recognition came in 2003 and again in the May 24, 2016 issue of ThinkAdvisor.com, the online version of the publication. Most recently, she was named the 2019 InvestmentNews Icon.
For the inaugural InvestmentNews – Icons & Innovators issue, Sheryl was one of eighteen recipients of the "2016 Innovator Award." To celebrate the 50th Anniversary of Financial Planning, InvestmentNews named Sheryl one of the 20 People Who Helped Shape The Financial Planning Industry.
As part of its 40th anniversary celebration, Financial Planning magazine honored six practitioners that have made significant contributions to the financial planning industry, per the publication. Sheryl received an "Influencer Award" as "Practice Management Guru" in 2010.
In 2006, NAPFA (National Association of Personal Financial Advisors) recognized Sheryl with their Robert J. Underwood Distinguished Service Award for her contributions to the Fee-Only financial planning industry. Also, in 2013, Sheryl was recognized as one of the "30 Most Influential" people in NAPFA’s 30-year history.
Sheryl has also been honored to work with the House Subcommittee on Financial Services regarding predatory lending regulation and has testified before Congress on financial literacy and Social Security reform.
She has also worked as a consultant and expert witness in lawsuits against financial advisors who rendered questionable or inappropriate financial advice.
Sheryl has authored, coauthored or served as a technical editor on over a dozen books and several magazine columns. These books include Garrett’s Guide to Financial Planning (National Underwriter 2002, 2007), (2018), Just Give Me the Answer$ (Dearborn Trade 2004), Money Without Matrimony (Dearborn Trade 2005), Personal Finance Workbook For Dummies® (Wiley 2007, 2012), A Family’s Guide to the Military For Dummies® (Wiley 2008) and Investing in an Uncertain Economy For Dummies® (Wiley 2008).
EILEEN FREIBURGER CFP®, Managing Director
Eileen Freiburger (CFP®) is the managing director of the Garrett Planning Network (GPN). She began working in the financial services sector at age 19 with Charles Schwab & Company and held senior management positions in a variety of brokerage, banking, commodities, and wealth management firms. In 2001, Eileen became an early member of GPN, building her own successful firm over 14 years, which then merged with a large Registered Investment Advisory firm. Although she retired in 2021 after 40 years of working solely in financial services, the opportunity to work with one of her own mentors, Sheryl Garrett, the true visionary behind the hourly, project-based, fee-only GPN model, Eileen stepped out of retirement and into the managing director position.
Eileen’s vision for her leadership role at GPN is to use her extensive background to help new advisors, career changers, and financial planning students grow their own financial planning businesses to assist countless individuals and families in taking steps to ensure their own financial journeys make a real difference in the world. All too often, consumers are unable to decipher who’s who in the financial planning industry. They need to know who they can trust to provide them with truly objective advice, which is what the project-based, fiduciary fee-only GPN model is all about. Eileen’s goal is to grow GPN to more than 1,000 members to broaden its impact and empower consumers with better financial planning advice.
Eileen and her husband consider themselves “right-sized” empty-nesters who sold their Los Angeles home in 2018 and moved to Sonoma County, where they now reside with dogs instead of kids. Soon after arriving in Sonoma County, Eileen dedicated significant time to pro-bono work in supporting wildfire survivors as a member of the board of the non-profit consumer advocacy United Policyholders. After retiring in 2021, Eileen co-created a three-part financial planning workshop to provide tools to women impact investors offered through Invest for Better. She also fell in love with goats and the work of Goatlandia Farm and Animal Sanctuary, though she has yet to convince her husband to add any goats to their happy home.
JAMIE BREEDEN, Director of Member Services
Jamie Breeden, CFP®, specializes in helping Garrett members realize maximum value from the Network. As Director of Member Services, she is “information central” and serves as the primary contact person for members. She is also involved in essential operations, coordinates the annual retreat, helps develop training materials, and monitors and streamlines the discussions and documents on Garrett’s members-only Knowledge Bank.
Jamie joined the Network as a student volunteer at its 2001 “Pathways to Success” Annual Retreat. She then continued on as a virtual staff member while finishing her financial planning course work in Manhattan, Kansas. As her member services role evolved, she eventually joined Garrett full-time and earned the CFP® certification.
She holds a Bachelor of Science degree in Personal Financial Planning with a minor in Spanish from Kansas State University.
Jamie enjoys helping her daughters with 4-H and school activities, church involvements and helping Ty run the family ranch.
MARY LACEY GIBSON, Emeritus Consultant
Mary Lacey Gibson, CFP®, has recently retired from income producing work. She has had a varied work career that gives her wide-ranging knowledge in many industries.
Mary's work life started with the University of California Cooperative Service as a Farm and Youth Advisor. After a few years, the entrepreneurial call beckoned and she opened a retail shop which led to coaching people on starting businesses. The local Small Business Development Center, an SBA program, asked Mary to be a lead consultant for business start-up coaching and mentoring. About this time, Mary’s husband developed a health condition that required her to be home more so she closed the store and began her small business coaching service. This led her to the realization that her passion for planning included financial planning. Fortunately, Sheryl Garrett started the Garrett Planning Network shortly before Mary received her CFP designation. Mary’s business coaching business was compensated hourly, so hourly financial planning was a natural fit. She joined the Network in 2001. Mary owned both her financial planning and small business coaching businesses through 2016.
In 2006, Mary joined the coaching staff of the Garrett Planning Network as the Business Coach. Over the years, she contributed to Knowledge Bank library of Business Planning and management of a financial planning business through webinars and articles. In 2015, Mary joined the staff as the Director of Member Development, primarily working with new members and leading the revamping of the New Member Training program.
Mary continues to work with the Garrett Planning Network as an emeritus consultant.
RANDY GARDNER, Financial Coach
Randy Gardner JD, LLM, MBA, CPA, CFP ®, is a nationally-known author and speaker, the Founder of Goals Gap Planning, LLC, and an award-winning former Professor of Tax and Estate Planning at the University of Missouri. He has taught and practiced for over 35 years. Randy has earned the highest rating of “10/10 Superb” by the independent national attorney rating service Avvo and has been recognized multiple times as a Five Star Wealth Manager in Estate Planning. Professionally, Randy is a member of the Garrett Planning Network, WealthCounsel, the American Institute of CPAs, and the Financial Planning Association. Randy considers increasing the number of adults with a comprehensive personal financial plan one of his missions in life.
Coauthor of the books, 101 Tax Saving Ideas, The Closing Wealth Transfer Window, and Tools and Techniques of Income Tax Planning, and co-editor of Estate Planning Strategies: Collective Wisdom and Proven Techniques, Randy serves on the Editorial Boards of The Journal of Financial Planningand National Underwriter’s Tax Facts. He is also a regular columnist on tax and estate planning matters for The Journal of Financial Planning, and has written scores of articles for publications such as CPA Magazine, Practical Tax Strategies, and Tax Adviser.
Randy earned a Bachelor of Arts degree, cum laude, from Harvard University where he played on two Ivy League Championship football teams; his JD and MBA degrees from the University of Kansas; and a Master of Laws in Taxation from the University of Missouri - Kansas City. He is also a graduate of Georgia State University’s highly-regarded Master Teacher Program.
NEALA MOORE, Compliance Coach
Neala Moore began her career as an attorney specializing in estate planning, probate, bankruptcy and asset protection. In 2000, looking for a new way to help people and use her skills, she moved into the financial services arena where she has held positions in both the front office and back as a Financial Advisor at UBS and the Director of Operations and Chief Compliance Officer for Matterhorn Capital Management, LLC. In January 2012, Ms. Moore began Sapphire Compliance Management, LLC, a compliance consulting firm to small and mid-size SEC and state registered investment advisers. Ms. Moore obtained her Bachelor of Arts from the University of Chicago before receiving her law degree from Wayne State University in Detroit, Michigan. She is a member of the State Bar of Michigan and State Bar of Texas.
DAN SKILES, Emeritus Technology Coach
As President of Shareholders Service Group, Dan Skiles is involved in all aspects of managing the firm. Specific areas of focus include technology, finance, business operations and strategy. Prior to joining SSG in 2009, Mr. Skiles was with The Charles Schwab Corporation where he had responsibilities with the planning and development of technology solutions for Schwab Institutional and leading Schwab Performance Technologies, Inc., ™ a subsidiary of The Charles Schwab Corporation. In addition, during his eight years at Schwab he visited hundreds of investment advisor offices and spoke frequently at industry events. Before joining Schwab in 2001, Mr. Skiles spent eight years with TD Waterhouse and was responsible for implementing technology solutions for the firm’s investment advisor clients. Mr. Skiles is a leading industry expert who is often quoted in advisor trade publications and he writes a monthly article for Investment Advisor magazine. Investment Advisor magazine also recognized Mr. Skiles in 2014 as one of the 25 most influential people in and around the advisor industry. Mr. Skiles earned a bachelor's degree and a master’s in business from San Diego State University. He also recently completed a three year term on the Board of Directors for the Financial Planning Association.
LOUISE SCHROEDER, Financial Coach
Louise A. Schroeder, CFP® is a Certified Financial Planner professional located in Stillwater, Oklahoma. She currently serves as a coach for the Garrett Planning Network, specializing in the area of financial planning issues of older adults. As a coach, Louise provides educational webinars to the network and serves as a resource to GPN members. She also does pro bono financial planning for cancer patients and their caregivers through the Foundation for Financial Planning’s Pro Bono for Cancer Campaign.
Louise owned Personal Financial Solutions, Inc., an Oklahoma Registered Investment Advisory firm, from 2001 through 2015. She provided financial planning and investment advising for clients. During this time period she was an active member of the Garrett Planning Network, a national network of financial planners who provide services for an hourly fee.
She was a member of the 2008 Oklahoma Aging Advocacy Leadership Academy, and continues to be proactive for issues facing older adults. Louise currently is a member of the Oklahoma Caregiving Coalition, which includes government agencies, non-profit organizations, and service providers that provide support, programs, and services to caregivers across Oklahoma. She also is a member of the Stillwater Aging Advocates group, which provides information and assistance to care recipients and caregivers living in Stillwater and the surrounding area.
She previously served on the Aging and Disability Resource Center committee (OK Dept of Human Services, Aging Division), the Long-Term Care Partnership Committee (OK Insurance Dept and OK Health Authority), and on the Stillwater Chamber of Commerce Certified Retirement Community committee. In addition, Louise served on the board of trustees for a continuing care retirement community during its development phase.
Louise contributed a chapter in the recently published book, “Family Caregivng, Fostering Resilience Across the Life Course”. Her chapter is titled, “Planning for and Managing Costs Related to Caregiving”.
JAKE WAGNER CDMP, Marketing and Client Attraction Coach
Jake Wagner, CDMP is a veteran of the profession and is principal of the 4FP Agency.
Jake founded the 4FP Agency to help financial planners connect with their ideal clients. He wanted to create a holistic digital marketing agency founded on fiduciary principals that bases their process on the 6 step planning model.
Jake has unique understanding and intimate insight into the financial planning profession. He founded the What is Finology? Project with his father Richard B. (Dick) Wagner and was crucial in producing Dick's text book on life planning, Financial Planning 3.0. He has volunteered locally and nationally with the Financial Planning Association and is a long standing member of the Nazrudin Project.
He made his first online training program for financial planners in 2010 with one of the first online RIAs, Myfinancialadvice. Since then he has spent countless hours learning the best digital marketing techniques that work for Financial Planners and building a team with financial service industry specific talent and knowledge.
If you would like to know more about his services, visit http://www.4fp.co/ to schedule an introductory call with Jake or his team.